Your brand is either working for you or working against you.

I'm Alice, a strategic brand designer based in Nairobi. I work with entrepreneurs and growing businesses to build brand identities that do more than look good: they position you in your market, justify your pricing, and build your audience's trust before you've said a word.

Every project begins with a deep dive into your business, audience, competitors, positioning, and goals. The identity I build is the visual expression of all of that thinking. You get a logo suite, colour palette, typography system, brand assets, and guidelines that make your brand impossible to mistake for anyone else.

I've worked with startups and established businesses across health, entertainment, food, and creative industries, and I bring the same rigour to every project regardless of size.

If your brand has outgrown its look, or you're building something new and want to get it right from the start, let's talk.