BRAND IDENTITY
DESIGNER
Hey!
I'm Alice, a brand designer based in Nairobi. I work with ambitious businesses to turn ideas into distinctive brands, combining strategy, identity and visual storytelling to help them stand apart, connect with the right audience and grow with confidence.
Every project starts with understanding the bigger picture, who you're speaking to, where you fit in the market, and what makes you worth choosing. From there, I build identities that are distinctive, purposeful and designed to work wherever your brand meets people.
Services
Brand Process
01 / Discover
The process begins by understanding the business, its audience and the landscape it operates in. Research into competitors, culture and market positioning helps uncover opportunities and define what the brand can own.
02 / Define
These insights form the foundation for a clear brand strategy, shaping the positioning, personality, values and creative direction that guide the identity.
03 / Develop
With the strategy in place, creative directions are explored before developing the strongest route into a distinctive visual identity, from logo and typography to colour, imagery and supporting graphic elements.
04 / Deliver
The final identity is brought together into a practical brand system, with guidelines and assets designed to help the brand show up consistently across every relevant touchpoint.
Testimonials
Alice built the entire brand identity for MzansiX from scratch, the logo, the colour palette, the whole visual language we still use across every piece we put out. … took feedback well without losing sight of the bigger idea… She's professional and delivers on the agreed time, often earlier. I'd recommend her without hesitation to anyone needing branding, graphic design, or any kind of creative input, and to anyone building a brand from the ground up.
Phumzile A.
Chief Brand & Marketing Officer
Alice is very organized and proactive. She always asked timely and relevant questions, clearly understood our vision and provided a well-aligned brand identity.
Keti M.
Solo Entrpreneur
Alice is exceptional in process, communication and creative execution. She understood the ask, crafted an even better ask and executed to perfection through reverts and client uncertainty. Would highly recommend using her for all brand design purposes .
Buhle S.
Founder
It was a pleasure working with Alice. Her branding process is thoughtful and well-structured from start to finish, and the work she delivered exceeded our expectations. I'd highly recommend her to anyone looking for a skilled, reliable designer.
Grace W.
Head of Marketing