WCBS

This integrated media campaign for Western Cape Blood Services targets 16–25-year-olds to grow their donor base and encourage regular giving. Tapping into Gen Z's passion for individuality and Y2K nostalgia, the campaign offers donors access to unique vintage and thrift pieces in exchange for their donation, making self-expression the entry point for social good. Bold, era-inspired visuals featuring diverse young donors roll out across campus and digital platforms, meeting secondary school pupils and university students where they already are.